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Where to next? Current and Future trends of Data and Marketing

From: Neolane
Price: FREE
Posted on: 23/04/2013

DQM Group survey, sponsored by Neolane, reveals the customer data practices and plans of marketers. The report into the customer database marketing strategies of 144 UK organisations reveals that their biggest drivers for data investment include gaining better customer insight, improving marketing performance and enhancing customer profile information through social media profile data.